Sarah is the first Chief Marketing Officer in Commonwealth Care Alliance history. Her primary role is to advance the organization’s reputation as a national leader in caring for complex populations and transform CCA into a highly-valued healthcare brand. This involves the creation of CCA’s long-term strategic positioning, brand strategy and architecture, along with the development of the respective strategic platforms and awareness of CCA health plans and care delivery solutions, health solutions such as instED, Winter Street Ventures, and the Center for Advancing Consumer Partnership.
Prior to joining CCA, Sarah spent close to a decade at the Visiting Nurse Service of New York, the nation’s largest not-for-profit home- and community-based healthcare organization, where she was Vice President for Enterprise Marketing. She has also held senior vice president positions at the leading worldwide advertising agencies FCB Global and Grey Worldwide.
Sarah is on the board of the Nurses Educational Funds, Inc., an organization that provides scholarship assistance to make graduate-level nursing education possible.
She received her BA degree from the College of Holy Cross.